ABSTRACT
Demand for specialty rice among Malaysians shows an increasing trend in recent years. The consumption of high quality rice has increased due to higher living standards and health reason. To meet the demand, most of the quality rice was imported from various rice producing...
Tapsir Serin
Afflication
Economic and Social Science Research Centre, Malaysian Agricultural Research and Development Institute (MARDI)E-mail
tapsir@mardi.gov.myLatest Submission of the Author
Consumer Preferences on Malaysia’s Specialty Rice