Indian missions to be roped in for branding, promotion of domestic millets

Business Standard
2022.12.04

Indian missions abroad would be roped in for branding, promotion and identification of global potential buyers such as departmental stores for domestic millets, the commerce ministry said on Sunday.

This exercise is part of the government's robust strategy to promote Indian millets.

The ministry is also organising a 'Millets Smart Nutritive Conclave' on Monday wherein stakeholders of the supply chain such as Farmer Producer Organisations, startups, exporters, producers of millet-based value-added products are participating, it said in a statement.

"Indian missions abroad would be roped in for branding and publicity of Indian millets, identification of international chefs as well as potential buyers such as departmental stores, supermarkets and hypermarkets for organizing B2B (business to business) meetings and direct tie-ups," it added.

Commerce and Industry Minister Piyush Goyal will inaugurate the conclave here on Monday with a view to promoting exports of the grain.

Read more here.

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