Keen Interest in Animal Rights Translates into Rising Sales of ‘Animal-Welfare’ Foods

Date: 2020.07.24

There is growing interest in “ethical consumption” — consumer awareness of the importance of environmental, ethical and animal welfare rights — and more and more South Koreans are searching for so called “animal-welfare’ foods in recent days, according to an analysis of sales trends at the nation’s major retailers.

E-mart said Sunday that sales of animal welfare-oriented foods increased 36.9 percent for the past month (June 16 through July 16). And sales of animal-welfare certified eggs jumped by 50.2 percent for the same period.

Animal-welfare certified eggs are ethically raised eggs that should meet about 140 criteria, including a lower breeding density (no more than nine laying hens should be kept in an enriched cage with a floor area of one square meter). The label is approved by the Ministry of Agriculture, Food and Rural Affairs (MAFRA).

Other retailers have also seen a sales uptick in animal-welfare foods. According to Lotte Mart, sales of animal welfare chicken more than doubled in 2018 and 2019 on year. In the first half of this year, sales were up 20.5 percent over last year.

Read more here.


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