'Drink more milk': Japanese official pleads in cow costume as dairy industry struggles

Date: 2020.05.27

Donned in a cow costume, an official in Japan's Ministry of Agriculture issued one humble request to the nation: Drink more milk.

"With schools and restaurants closed, consumption of milk products has dropped," Mr Yoshio Shitamura, an official at MAFF's dairy products department, said in a video on Monday. "We must currently dispose of the extra milk, but we may soon even have to reduce the number of cows."

The quirky video (complete with "moo" puns) is the latest example of the distressed dairy industry grappling with demand destruction triggered by the Covid-19 pandemic.

Japan has urged citizens to stay at home after the government declared a nationwide state of emergency earlier this month. Meanwhile, milk demand has dropped by as much as 30 per cent without daily school lunches, and consumption of raw cream has collapsed by 50 per cent as a slew of restaurants shut their doors, according to Asahi Shimbun.

Read more here.

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