Rising rice prices are spurring the Japanese to move away from rice. A bowl of rice now costs more than a quarter-slice bread

j-cast
2025.05.06

In the summer of 2024, rice disappeared from supermarket shelves, sparking a furor known as the Reiwa rice riots. The Ministry of Agriculture, Forestry and Fisheries began releasing government stockpiles of rice in March 2025, but rice prices have not fallen and are still high.

According to the Ministry of Agriculture, Forestry and Fisheries, of the stockpiled rice sold at auction in March 2025, only 4,192 tons had been distributed to retail stores and restaurant operators (as of April 13), accounting for just 1.97% of the total amount released. A total of 212,000 tons was released in two auctions in March, but it is said that it is taking time for the stockpiled rice to reach retail stores and other places because it needs to be processed at rice mills.

About a month and a half has passed since the government began releasing its stockpiled rice in mid-March, but one reason it is not being distributed as expected is that it is taking time to prepare packaging bags and trucks for transporting it, indicating that the rice is stockpiled.

As long as rice prices remain high like this, Japanese people, especially young people, will likely continue to move away from rice consumption.

To begin with, demand for rice in Japan has been declining for a long time. According to the Ministry of Agriculture, Forestry and Fisheries, annual rice consumption per capita has fallen by more than half from its peak of 118.3 kg in 1962 to 50.8 kg in 2020. Combined with a declining population, annual demand for staple rice has fallen sharply from 9.44 million tons in 1996 to around 7 million tons in recent years.

This represents a decrease of about 25% over approximately 20 years, so if this trend continues, rice demand will likely shrink to around 5 million tons per year in 2045.

Mitsubishi Research Institute calculated the price of one bowl of rice (150 grams) and one slice of bread using the February retail price statistics survey for Tokyo's 23 wards, and found that one bowl of Koshihikari rice cost approximately 57 yen, higher than the approximately 48 yen for a slice of four-slice bread and the approximately 32 yen for a slice of six-slice bread.

Read more here.

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