AS the Musang King continues to enjoy popularity in China, the Agriculture and Agro-based Ministry has taken another step to further boost durian exports by looking at the possibility of including durian kampung in the mix.
If the growing durian exports to China — as well as its production — are anything to go by, there is room for more, as the ministry mulls introducing a different variant and durian-based products to satiate the growing appetite of consumers there.
Malaysia is eyeing a bigger share of the China market, which imports some 300,000 tonnes of durian annually, mainly from Thailand.
A source told the New Straits Times the ministry was looking into imposing a quota for durian kampung, identified as “888” by the Malaysian agriculture authorities, as a requirement for exporters.
“That means exporters must allocate a certain amount, maybe five or 10 per cent for durian kampung, along with the Musang King, that will be marketed overseas.”
Agriculture and Agro-based Industry Minister Datuk Salahuddin Ayub said the matter had yet to be finalised and that it was still in the planning stages.
AS the Musang King continues to enjoy popularity in China, the Agriculture and Agro-based Ministry has taken another step to further boost durian exports by looking at the possibility of including durian kampung in the mix.
If the growing durian exports to China — as well as its production — are anything to go by, there is room for more, as the ministry mulls introducing a different variant and durian-based products to satiate the growing appetite of consumers there.
Malaysia is eyeing a bigger share of the China market, which imports some 300,000 tonnes of durian annually, mainly from Thailand.
A source told the New Straits Times the ministry was looking into imposing a quota for durian kampung, identified as “888” by the Malaysian agriculture authorities, as a requirement for exporters.
“That means exporters must allocate a certain amount, maybe five or 10 per cent for durian kampung, along with the Musang King, that will be marketed overseas.”
Agriculture and Agro-based Industry Minister Datuk Salahuddin Ayub said the matter had yet to be finalised and that it was still in the planning stages.
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