Starbucks partners with agriculture ministry to boost consumption of local produce

The Korea Times

Starbucks Korea signed a new partnership with the Ministry of Agriculture, Food and Rural Affairs to use more local produce for the global coffee chain's beverage and food menu, the company said on Monday.

At the company's headquarters in central Seoul on the same day, Starbucks Korea agreed to develop new products using local ingredients. The company also pledged to donate used ground coffee beans collected from its network of stores to local farms to use as fertilizer. The measures reflect the mega franchise's latest initiative to support the domestic vegetable and fruit producers for mutual growth.

The ministry agreed to share information with Starbucks Korea about natural produce from around the country to help the coffee chain procure quality ingredients.

The signing will help some local farms expand revenue chains by selling large quantities of produce to the company that runs over 1,840 stores in the country as of this year, according to the ministry. The authority added that the company will be supplied with government-certified natural produce through safe channels.

The company said it has already agreed with the ministry to use locally produced rice powder as a signature ingredient for its new beverage to be introduced within the first half of next year.

Read more here.


You may also like

ABSTRACT In 2009, an ADB funded survey found that 85% of Ha Noi consumers did not believe in safe vegetables certification by local agricultural government, the official certification body. In the mean time, the demand of safe vegetables is strongly increasing due to the overuse of growth...
Dr. Jeongbin Im Professor Department of Agricultural Economics and Rural Development College of Agricultural and Life Science Seoul National University Seoul, Korea E-mail:   The Ministry of Agriculture, Food, and Rural Affairs (MAFRA) announced the...
Kunio Nishikawa College of Agriculture, Ibaraki University, Japan   INTRODUCTION Japanese food self-sufficiency ratio on a calorie basis is 39% in FY2012. This value is one of the lowest figures recorded for developed countries. This situation is caused from the increase in import...